Kendrick Lamar season has authoritatively started.

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The rapper's hotly anticipated fifth collection Mr.

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Morale and The Big Steppers at last shows up this Friday,

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and he launched his rollout on Sunday with another melody and video for "The Heart Part 5,

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another section in the series of tunes he started back in 2010.

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The video starts sufficiently just, with Lamar rapping looking somewhat behind the scenes against a maroon scenery.

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"As I get somewhat more seasoned, I understand life is viewpoint." That,

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and a message before the video that peruses "I'm us all,"

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take on various importance around the 1:45 imprint when Lamar moves in the direction of the camera and his face transforms into… OJ Simpson's.

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Kendrick Lamar season has authoritatively started.

Kendrick Lamar season has authoritatively started.

The rapper's hotly anticipated fifth collection Mr.

The rapper's hotly anticipated fifth collection Mr.

Morale and The Big Steppers at last shows up this Friday,

Morale and The Big Steppers at last shows up this Friday,

and he launched his rollout on Sunday with another melody and video for "The Heart Part 5,

and he launched his rollout on Sunday with another melody and video for "The Heart Part 5,

another section in the series of tunes he started back in 2010.

another section in the series of tunes he started back in 2010.

The video starts sufficiently just, with Lamar rapping looking somewhat behind the scenes against a maroon scenery.

The video starts sufficiently just, with Lamar rapping looking somewhat behind the scenes against a maroon scenery.

"As I get somewhat more seasoned, I understand life is viewpoint." That,

"As I get somewhat more seasoned, I understand life is viewpoint." That,

and a message before the video that peruses "I'm us all,"

and a message before the video that peruses "I'm us all,"

take on various importance around the 1:45 imprint when Lamar moves in the direction of the camera and his face transforms into… OJ Simpson's.

take on various importance around the 1:45 imprint when Lamar moves in the direction of the camera and his face transforms into… OJ Simpson's.

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